# 🎨 Brand & Style Guide
Here you’ll find everything you need to keep visuals and naming consistent across all TradeGPT and ZIA materials.
### 🖼️ Logos
* Use only the official ZIA logo
* Keep enough space around the logo to avoid clutter
* Do not stretch, crop, or recolor the logo
* Avoid placing the logo over busy or low-contrast backgrounds
If you need logo files or guidance on where to use which version, just reach out.
### 🎨 Colors
These are our primary brand colors:
| Use | Name | Hex |
| ------------- | ------ | --------- |
| Zia Primary | Black | `#2A2B2A` |
| Zia Secondary | Purple | `#943CBE` |
Use them consistently to keep the ZIA identity strong and recognizable.
### 🔤 Typography
For TradeGPT, the following fonts are used:
* **Headlines**: Use `Inter 500`
* **Body text**: Use `Inter 400`
### 💬 Naming
Use the correct names across all content:
* **TradeGPT** (always one word, capital T and GPT)
* **ZIA**
* Never abbreviate ZIA or TradeGPT
### ✅ Quick Guidelines
**Use:**
* The official logos and colors
* Consistent font styling
* Clear, modern visuals
**Avoid:**
* Custom or altered versions of the logo
* Off-brand colors or fonts
* Complex design elements that clash with our clean look
> If unsure about anything, please reach out and we will help.
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