🎨 Brand & Style Guide

Here you’ll find everything you need to keep visuals and naming consistent across all TradeGPT and ZIA materials.

🖼️ Logos

• Use only the official ZIA logo

• Keep enough space around the logo to avoid clutter

• Do not stretch, crop, or recolor the logo

• Avoid placing the logo over busy or low-contrast backgrounds

If you need logo files or guidance on where to use which version, just reach out.

🎨 Colors

These are our primary brand colors:

Use	Name	Hex
Zia Primary	Black	#2A2B2A
Zia Secondary	Purple	#943CBE

Use them consistently to keep the ZIA identity strong and recognizable.

🔤 Typography

For TradeGPT, the following fonts are used:

• Headlines: Use Inter 500

• Body text: Use Inter 400

💬 Naming

Use the correct names across all content:

• TradeGPT (always one word, capital T and GPT)

• ZIA

• Never abbreviate ZIA or TradeGPT

✅ Quick Guidelines

Use:

• The official logos and colors

• Consistent font styling

• Clear, modern visuals

Avoid:

• Custom or altered versions of the logo

• Off-brand colors or fonts

• Complex design elements that clash with our clean look

If unsure about anything, please reach out and we will help.